THE PROJECT

In a market where eco-friendly branding often remains at a superficial level, Orga required packaging that could fully embody its core philosophy. As an ESG-driven food company, Orga had consistently communicated environmental values through its campaigns. The packaging needed to translate this philosophy into a tangible experience rather than a purely visual expression. As BX Design Lead, leading the team, I researched premium packaging trends and sustainable materials, while validating material feasibility through prototyping and production testing to ensure both print quality and durability. Based on these findings, I implemented minimally coated recycled paper, soy-based ink, and developed reusable multi-bags to build a cohesive brand system. This approach enabled the brand’s wellness and sustainability values to be experienced consistently across all physical touchpoints.

Impact: Message awareness +25% · Participation +13% · Premium eco-conscious image