THE PROJECT

Online brands often face structural limitations regarding fitting and purchase conversion, which I sought to resolve through spatial design. By analyzing the behavioral patterns and content-sharing trends of consumers in their 20s and 30s, I designed an engagement framework that seamlessly leads from fitting and shooting to SNS sharing and point rewards. I implemented a QR-based contactless payment system and synchronized the brand app with the physical space to create an integrated O2O experience. This resulted in a new fashion consumption model where online and offline channels are organically connected.

Impact: New retail model · In-store brand discovery · Content-to-conversion cycle